Vinyl Graphics vs. Traditional Signs: Why Vinyl is the New Favorite

If you’re in the market for exterior signage, you may be considering different types of options, including painted signs and banners, but if you’re looking to save time and money, vinyl graphics are the way to go. For business owners who want their signs to last, look great, and stand out from the competition, there’s no better option than high-quality vinyl graphics. Here are reasons why vinyl graphics are now considered to be the standard in exterior signage.

The Benefits of Vinyl

Silicone edge graphics (SEG) print in Columbus, Ohio
Vinyl graphics are the way to boost your branding.

Here are just a few of the reasons why vinyl graphics have become such a popular choice for businesses to market, brand, and promote their businesses. They are versatile, affordable, durable, and can be fitted and applied to just about any surface. Your only limitations are your creativity. Your business will benefit from improved marketing, branding, and promotional opportunities by investing in a customized vinyl graphic design. With better visibility, you’ll also experience increased traffic and potential sales. When comparing vinyl graphics to traditional signs, there’s no contest – vinyl graphics come out on top in every category!

Cost Considerations

Often overlooked, the cost of signage can be one of the most important decisions you’ll make when starting your new business. A quick perusal online or a simple call to a company like Atchley Graphics will give you an idea on pricing and turnaround times. You may want to factor in things like what type of sign do you need, how large, and are there logos involved? Be sure to compare vinyl graphics versus traditional signs for size and durability, as well as time frame, before finalizing your decision.

Getting Started

The first thing to do when creating a vinyl graphic for your business is to come up with your concept and inspiration. Sometimes, this can be as simple as being inspired by a color or texture in your store. Once you’ve found what you’re looking for, it’s time to start coming up with some ideas on how you want the design to look and what shape you want it to be. The next step is deciding on who will have input in the design process. That’s where Atchley Graphics comes in! We can help you from design to creation to installation. Contact us today!

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