Tradeshow Success: A Comprehensive Guide for Businesses

It’s time for tradeshow success preparation! Tradeshows are a great way to stay competitive in your industry, showcase new products or services, and maximize your business’s exposure. From the Centeral Ohio Home & Garden Show to the Ohio Boat and RV Show , there’s a tradeshow for businesses of all types. Whether you’re preparing for your first show or you just want to refresh your booth this year, check out some of the ways you can make your booth stand out this year at any Columbus, Ohio tradeshow.

Importance of eye-catching graphics

If you’ve been to a trade show before, you know how easy it is to overlook dull booths and get sucked into the attractive ones. You might not be interested in what they’re selling, but an attractive booth will grab your attention and make you think about it long after the event has ended.

Stunning graphics are an integral part of presenting your business both professionally and memorably. Your signs might be informative, but with an effective graphic design, it will be easier to stand out and attract foot traffic.

Tradeshow Essentials

Retractable banners are a great way to provide information, and the vertical space they take up also gives you the opportunity to catch the eye of attendees from a distance. Custom retractable banners are easily achievable with wide-format printing and reusable hardware. Not only are retractable banners portable and easy to set up, but they are also easy to store, making them useful for next year’s tradeshow. Retractable banners are lightweight but durable tradeshow graphics, making them versatile for travel. Ship them to your tradeshow location or check them in with your baggage on your flight. The best part is the hardware is reusable, meaning you can easily update your banner with new information or switch it out easily with a heavy-duty material to increase its longevity.

Other branded marketing display options and customized print product ideas include a-frame signage, freestanding foamboard, and corrugated signage. Impactful visuals can help build brand recognition at tradeshows and keep you competitive among other tradeshow booths.

Backdrops and display walls are another great marketing material for tradeshows. Stand out against the provided backdrop of most tradeshows with high-quality printing on a wide-format material that lives behind your booth. A customized backdrop for your tradeshow booth is a great way to set your space and attract tradeshow attendees to your booth. 

The simplest and most common tradeshow display are table throws. Table throws are an easy way to give a clean, professional appearance and add a splash of color. Customize the table throw with your company’s logo for an easy branding strategy. Be sure to keep the space organized and clean to set an example for how you run your business.

Looking for some interactive tradeshow display ideas? QR codes are a super easy way to push your brand further and lessen the information clutter on your displays. Fill the QR code with whatever you want. Whether it’s just a code that leads to your website or a code that leads to a giveaway game, the possibilities are endless.

Need more ideas or you’re ready to get started? Contact us at Atchley Graphics today!

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