Mastering the Art of Vehicle Wrap Design for Your Business Fleet

Visual communication plays a crucial role in the success of any business that aims to make an impact on its target audience. This is especially true when it comes to designing a vehicle wrap for your fleet. Vehicle wraps are mobile billboards, and if designed well, they can create a long-lasting impression on the road. While it may seem more cost-effective to simply put your business name and contact information on your vehicle, without much visual impact, it will be difficult for potential customers to remember your business when they’re researching options.

While deciding on coverage type is the first step to getting your fleet covered, design is the crucial next step to ensure the best use of the marketing tool. There are still a few things you need to consider before starting the design process for your vehicle fleet.

The Basics of Your Vehicle Wrap Design

The most important part of creating your vehicle wrap design is ensuring your business’s brand identity stays consistent. Changing your brand’s assets in favor of a shocking design can confuse potential customers and make your company appear unreliable. With the correct use of design elements, it’s possible to maintain brand consistency while opting for a bold design.

When designing your vehicle wrap, consider the key elements of design: colors, fonts, imagery, and logos all have imperative roles. While the use of vibrant colors may seem like the best option, it’s important to pair the colors with readable fonts and complementary imagery/logos to avoid clutter in the design. The body of the vehicle is also a key element of the design. The shape of the vehicle can make or break the entire design of the wrap.

Defining the objective of your vehicle design is another key factor in your design. Is the goal to have the potential customer call a number or visit a website? Or is the goal to communicate a specific product and/or service? Committing to the main focus of the design will make the vehicle wraps more effective and memorable.

Target Audience

Considering your business’s target audience is another key element of designing a vehicle wrap. Targeting customers with garden or lawncare offerings may require a different design approach than targeting customers with technological offerings. Additionally, targeting age demographics can be vital to the wrap’s graphic design.

Also, consider where that target audience will see your vehicle. Keeping your design clutter-free and simple with key messaging will effectively and safely promote brand awareness to future customers while on busy roadways.

Graphic Design for Vehicle Wraps

With so many elements to consider when designing your vehicle wrap, it’s easy to get overwhelmed. While it may seem more cost-effective to create the design yourself, investing in a professional design by an experienced team of graphic designers will ensure a high-quality design and give a higher return on investment.

Graphic designs for vehicle wraps often use Adobe Illustrator or even Photoshop. These programs can be complex and can cause printing issues if the art file is not created properly. Graphic designers with experience in designing vehicle wraps will be able to understand the nuances of Adobe programs and the complexities of designing for uniquely shaped objects.

Most graphic design teams are trained in marketing strategies and creating highly impactful designs through visual communication. Utilizing experienced designers can make the difference between an overcrowded, warped eyesore and a clean, professional rolling advertisement for your business.


Designing a vehicle wrap for your fleet is an effective way to promote your business and create a lasting impression on potential customers. By considering the basics of your design, defining objectives, targeting your audience, and investing in a professional graphic design team, your vehicle wrap can become a powerful marketing tool that can reach a wide audience and bring in more business. Remember, a well-designed vehicle wrap is not just a mobile billboard, it’s an extension of your brand identity that can help your business stand out from the competition.

Ready to take the next step? Contact Atchley Graphics to get started! We provide full-service vehicle wraps, from design to installation, and can help make the process as smooth as possible!

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