How to Create Custom Event Signs That Stand Out

Whether you’re hosting an in-house event or bringing your presentation to new clientele, it’s essential to have high-quality signage to attract and inform potential attendees. From event signs to table cards, choosing the right type of signage depends on several factors. What events do you have coming up for the rest of the year? What types of signs will you need to promote the event?

Ways You Can Use Event Signs

Use event signs as a means of advertising your event. You can use them at your office or place of business, if you are hosting an in-house event. If you are hosting an out-of-house event, then it is a good idea to promote your event with signs that can be placed at key locations where you will be holding your event. The goal is to get people interested and excited about what you have planned for them.

Different Types of Event Signs

  • Banners: Large signs that are used to announce a venue and reinforce your event’s identity, like times, dates, location, etc. 
  • Posters: Informational signs about one topic for an area or building, such as where a conference is being held in relation to neighboring facilities. 
  • Vinyl Graphics: Smaller signage meant for walls and windows that can be quickly changed depending on what message you want conveyed. Useful for relaying important messages in multiple languages, too!
  • Backlit Displays: Backlit displays are signs that use light-emitting diodes (LED) instead of ink to create images. This technology creates dynamic signs with bright colors and crisp lines. Because they use LED lights instead of traditional bulbs, backlit displays last longer than other types of signs without losing brightness over time. They also require less energy than traditional lighting methods so they save money on electricity costs over time.

Tips for Designing an Effective Event Sign

When designing a sign for an event, look at it as a way to grab attention and make people want to find out more about your product or service. There are several ways you can design an effective sign for your event. Use catchy wording that will catch people’s eye. Using all caps is generally not recommended unless you’re going for a very specific effect. Make sure that if there is text on your sign, it is easy to read from afar (i.e., use contrasting colors). If there are images on your sign, make sure they have enough detail so that they don’t get lost in all of the words when viewed from far away.

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