It’s no secret that advertisements and marketing tools like billboards, radio, TV and the Internet are among the most effective ways to gain brand exposure and grow your business, but not all of these methods have the same return on investment (ROI). There are things you can do to ensure your marketing dollars are working as hard as possible to drive new customers through your doors, and fleet graphics may be one of the best ways to do so. In fact, some studies show that fleet graphics have an ROI that’s 50 times higher than other kinds of marketing. Here’s why…
What are Fleet Graphics?
Fleet graphics are vehicle wraps and commercial truck graphics that are placed on company owned vehicles for advertising purposes. Fleet Graphics allow a company to market their products and services on a mobile billboard, getting their brand in front of customers more frequently than most other forms of marketing. Vehicle wraps also increase brand awareness, customer awareness, and message recall.
Advantages of Fleet Graphics
Optimize routes for maximum brand exposure; Longer lasting impressions; Higher message recall. So what does all of that mean to you? Increased brand recognition and more traffic to your business. Not to mention a low cost per impression, because a higher percentage of people will see your vehicle over and over again. Fleet graphics have one of, if not the lowest cost per impression of any type of advertising.
Why Should You Invest in Fleet Graphics?
When you take your fleet graphics to a whole new level, you’re exposing your brand to an audience that may not have seen it before. And with advances in vinyl materials and printing technology, those graphics can be flexible, durable and waterproof — all at a low cost per impression. What’s more, fleet graphics can ensure consistent exposure to specific target audiences. As an example, if you own a car dealership in Columbus, and want to reach people who live or work within a five-mile radius of your location between 6:00 am and 7:00 pm on weekdays, you could design a route for your branded vehicles that hits all those locations. Not only will people see your brand as they drive by (and potentially remember it later), but they’ll also see it from multiple angles as their cars pass by from different directions.