You’ve probably seen custom vehicle graphics on the road, right? From the big guys like Budweiser and Coca-Cola to smaller businesses and even local plumbers, many companies have found success with vehicle wraps as part of their advertising strategy. Customizing graphics in this way allows businesses to reach customers who would never see their ads anywhere else – if someone has driven by your customized car or truck, they’re probably going to think of your business when they need what you offer! But why are vehicle graphics so powerful? What makes them such an effective tool? Here are just a few benefits of custom vehicle graphics.
Why Are Vehicle Graphics So Powerful?
Some people say a picture is worth 1,000 words. It’s true that you can show rather than tell with graphics. Instead of repeating your message over and over again in multiple ads and collateral pieces, consider instead placing your messaging into one highly visible location. That way, potential customers will see it as many times as they need to before taking action.
Vehicle graphics tend to see a high return on investment for two reasons. First, they work. They get your brand in front of potential customers — driving and walking by, looking at them — multiple times a day. This repeated exposure builds brand recognition and creates lasting impressions that lead to more positive attitudes toward your company and higher customer loyalty.
Graphics are highly memorable, whether they’re simple or complex — and they’re even more effective when customized to reflect your brand and messaging. In fact, you can increase brand recognition by as much as 98% when using custom graphics! Why is this? When you have a message on the back of your vehicle that reflects your company’s branding, it will make an impression on people who see it every day. So if they happen to drive behind someone with a car wrap that has the same logo, then it may trigger their memory of seeing the same vehicle in front of them earlier in the day.
In addition to reaching all of your existing customers, custom vehicle graphics will also be seen by drivers passing by your vehicles — people you might not have reached otherwise. Businesses love showing off their brand, and many choose a vehicle wrap because it’s visible and represents their brand more than a standard sign. Vehicle wraps are one of the most cost-effective ways to build your brand awareness.