Elevate Your Space: The Power of Environmental Branding in Lobbies

When it comes to creating a memorable experience for your guests, clients, or employees, the lobby is the first place to start. It’s the first impression that people have of your brand, and it’s important to make it count. Environmental branding in lobbies transforms the space from just a waiting room to an opportunity to show off your brand and values. Explore the importance of environmental branding in lobby design and things to consider when implementing it.

Brand Consistency with Environmental Branding

One of the most important aspects of environmental branding is brand consistency. The lobby should reflect the same brand identity and brand messaging as the rest of your business. From the color scheme to the typography, everything should align with your brand guidelines. Consistent branding helps to build brand recognition and trust, which is essential for creating a strong image for your business.

Audience Perception

Another important consideration of office branding is audience perception. Your lobby should be designed with your audience in mind. What kind of experience do you want to create for them? If you’re a luxury brand, you’ll want to create a high-end experience that reflects your values. If you’re a tech startup, you might want to create a more modern and playful environment. Understanding your audience and their expectations is crucial to creating a successful lobby experience and increasing audience engagement.


Functionality is another important aspect of environmental branding. The lobby should be welcoming for guests and provide easy navigation to elevators, restrooms, and exits. Wayfinding signage provides clear and easy-to-follow directions so guests can navigate the space easily. Whether it’s signage indicating the direction of the elevators, a catalog of offices and rooms, or signaling the customer to ring a bell when they arrive, wayfinding is a versatile form of lobby signage that can be customized to fit your lobby and/or brand’s theme.

Types of Lobby Branding Graphics

When creating an environmental branding plan for your lobby, there are several things to consider. Dimensional logos and letters are a great way to showcase your brand identity. These can be of your company logo, slogan, or whatever you can imagine.

Wall murals can add a pop of color and personality to the space. Office branding wall graphics can be made of wallpaper or vinyl and can be full coverage or partial. Wall murals can be customized entirely to fit your needs and design desires.

A welcoming sign is a great way to greet your guests and set the tone for their experience along with wayfinding signage for reception, elevators, restrooms, and exits. Silicone edge graphics (SEGs) can create custom canvas-like artwork to add a touch of elegance to the space. Additionally, acrylic panels paired with stand-offs can add a modern touch.

Environmental branding has a wide range of materials and concepts for your space. Oftentimes, there’s a way to make anything you dream up a reality.

Environmental Graphic Sizes Matter

Before you dream big, consider the size of the space and the viewing distance. Large logos and murals might be appropriate for a more spacious lobby or longer walls with greater viewing distance. However, they could overwhelm a smaller space and make the viewer feel claustrophobic or make the lobby seem cluttered. Conversely, small logos and murals in larger lobbies can give a fun-house effect and warp the viewer’s perception. Calculating even the small details can make a big difference in creating a professional space for your business.

Why Not Install It Yourself?

It might seem the best and most cost-effective to install office lobby graphics yourself. You’ve put up a floating shelf before, how could this be any different? Well, it can be very different, and it could end up costing you more. Whether it’s dimensional logos or wallpaper, custom signage can be fragile or temperamental, especially in inexperienced hands. Hiring professional installers not only guarantees expert installation but also waives the possibility of damaging the custom signage and needing to pay to replace the product.

Professional installers also already have the equipment to install graphics of all types. Installing the graphics yourself would require you to buy the equipment out of pocket and, in some cases, could cost more than the product itself. For dimensional installations, there’s a possibility of damaging hardware on the other side of the wall, as well as the wall itself. The wall type may also be a large factor; uneven walls made of something harder than drywall may need specific hardware. With a myriad of suppositions of what could go wrong with graphics installations, and it may be more cost-effective to hire professional graphic installers. 

Environmental branding in lobbies is a great way to showcase your brand identity and values. By focusing on brand consistency, audience perception, functionality, and size, you can create a welcoming and memorable space for your guests, clients, or employees. With the right design elements and installation process, you can transform your lobby from a waiting room to a branded experience that reflects your business’s personality and values.

Ready to get started? Contact Atchley Graphics today! We offer full-service branding, from graphic design to installation.

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